1. Provide a tangible product to show the quality of my distributor, IngramSpark.
2. Offer the contact a free copy
3. Provide contact the Wholesaler Information Sheet and multiple options through which they can order books
b. Verbally during follow-ups
4. Agree on an appropriate follow up schedule
<Need to identify ways to "package" the product in an attractive way.>
Deliver the books in a gift bag that includes business cards, pens or other give-aways
E. Handling Objections
1. Anticipate and counter objections
a. "You're a self-published author": I am also different than most self-published authors in that:
1). I have outsourced cover design, and editing. Distributing through IngramSpark using the same process traditional publishing companies use.
2). My products are available through 69 online retailers. I would much rather the money spent on my books go to independent bookstores so that it stays in the community and can create economic growth, and job opportunities.
3). The difference between most self-published authors and traditional publishing is that many of their works are only available through Amazon, a retail competitor. I offer a 55% discount for retailers, just like with traditional publishers. All of my products are returnable for any reason.
4). As required by most wholesalers, my products do have a barcode in the right places and the price is included in the barcode.
5). I have over 4,000 social media fans. 550 of them are in the UK, some in Germany, Canada and Brazil. My book has great reviews by individuals beyond my inner circle.
F. Closing and Follow-up
Follow up to be decided upon at the time. Starting with weekly.
II. Marketing Budget
Budget in the current state is minimal and cannot be budgeted for a year or even a quarter without cash assets. For my next release, on October 1, 2019, I have a marketing budget of $500.00 to be used for outsourced advertising. In person prospecting is a cost of business and will continue, regardless of the marketing budget.